British American Tobacco gains control of exclusive rights to white snus patent by acquiring Swedish snus maker Winnington.

British American Tobacco, the world’s second largest listed tobacco manufacturer, has acquired 100 per cent of Swedish snus maker Winnington AB, creating a strong case for future growth. Winnington stands behind the innovation of white snus, tobacco that is purified and that stays white when consumed under the lip.

The innovation responds well to needs of improved oral hygiene and cleanliness long defined by customers and is expected to be an important driver for growth.

Snus is the fastest growing tobacco category in Western Europe, when consumers look for less harmful ways to consume nicotine.  Future growth is expected to be especially strong for white snus and ”tobacco free snus” where Winnington has recorded beyond well growth despite limited distribution.

Winnington has a market share of 0.7 per cent in Sweden and 1.5 per cent in Norway, and can now see its innovative products enjoying improved market access by BAT’s distribution channels.

BAT continues to implement its strategy to strengthen market position as innovator through acquisitions, thus creating further value for consumers and shareholders.

Through the acquisition, BAT gets products which the consumers love and that are growing rapidly, the most exciting innovation pipeline in the history of snus and a position of strength for rapidly evolving categories of the snus market.

For further information, contact:

Markus Lindblad, Manager Government Affairs, Sweden and Norway
+46-70-815 39 83